HOW TO BRING TRAFFIC TO THE BLOG - INTRODUCTION
The most frequently asked question of all time whenever it is about a Website, How To Bring Traffic To The Blog.
In the past 10 years, Digital Marketing has changed dramatically and drastically. At that time technology was limited and basically, it was the beginning of Digital World.
Let’s see the following statistics:
You can see the difference and these stats is enough to explain how tough the competition is.
If you are reading this article, it simply means you have a website or you are planning to have one. But the reason why you are reading this is linked to only one major common problem — How To Drive Traffic To The Blog or Website.
Setting up a website, writing blogs, publishing it everywhere can be done easily. But driving daily traffic can be arduous to many people.
There are tons of articles and videos on this same topic out there, even some of them are providing free & paid courses as well. And, some are simply selling their service to drive traffic on your website.
Let me ask you one simple question. How many sources you have accessed so far and how many of those methods have you implemented in your work?
Of course, you might be implementing most of them or maybe all of them but is it working for you? If it is working, then keep doing it but if it’s not working, then ask yourself, “WHY?”.
You need to figure it out by yourself only.
In this article, I will share my perspective on driving traffic to the website and hope it may provide some help to you as well.
NOTE: Google Algorithms keep changing with the time and if you are a beginner with a new website, then getting traffic and ranking on Google is NOT REALLY easy for you. Ranking in Google will take lots of effort, consistency and patience.
This article is written considering solely the New Bloggers. But if this could help you somehow, I would be pleased to have your feedback and suggestions in the comment section.
Let’s get started.
WRITE A KILLER CONTENT
You might have heard this thing many times from many digital marketers. And, trust me IT IS A DAMN TRUTH.
Google loves unique content because Google has an algorithm to identify this. Your website cannot rank in Google unless you don’t have something unique and valuable for the audience.
Copying content from somewhere or Pilagriasm will never help you in the ranking. If something already exists on Google and is already indexed by Google, then it cannot be indexed by Google again.
The fundamental is very simple, you do your job (write unique content) and let Google do its job. But keep in mind, a new website or blog takes at least 6 months to start ranking in SERPs. So, you need to have patience in this regard.
It is said that “Content is King”, and yes, we all should agree with this. If your content is high-quality, then not just your website will get massive traffic and rank higher in Google but also other marketers will notice and approach you for link building.
Always make sure your content should be radically different from your competitors. There are two ways to write unique content:
- Analyze the articles of the best 5 bloggers who are already ranking on the 1st page on the same keywords and topics. Just read their articles and check what is that which is not yet covered by them and how well you can fill those gaps. Plus, try to write a much more in-depth and longer article than your competitors.
- Simply hire a professional writer and post the content on your website consistently.
If you have any other great ideas, please share in the comment so that we can discuss that also.
Writing and posting blogs is not enough unless it is not optimized to rank in Google. As mentioned earlier, Google has an algorithm and there are some SEO rules which must be followed while writing content.
You are a Digital Marketer and you must know how to write an SEO optimized blog. Here are some key factors you should take care of:
- Choose the right keywords with the help of the Ubersuggest Tool.
- Title Tag should be catchy and irresistible.
- Write the content of at least 2000 words.
- Make sure to add some Internal & External Links.
- Add some media like Images, Videos, and Infographics.
- Always think about User Experience (Themes, Fonts, Colors, Page Loading Speed, etc).
Once you are sure about all the SEO factors, then you are good to go for publishing the content.
NOTE: People are human beings and every human has some problems. If your content is something that can solve their problem, then not only they will keep coming back to your site but also they will share your work within their network. This is how it works and how your website will become popular on Google.
So whenever you write about something, then question yourself first regarding your blog. I hope you got my point.
HOW TO BRING TRAFFIC TO THE BLOG USING SOCIAL MEDIA
Are you active on all social media platforms? If yes, good but if not, just go ahead and sign up everywhere.
I would not say that it will boost your ranking but yes it may help you spread your work among the audience who is still waiting for your content. Let’s talk about some of them.
This is the 2nd most visited platform on this planet and a lot of people expanded their business with the help of Facebook. Let’s see how you can drive traffic to your website with Facebook.
- Create a business page related to your website content.
- Link the page to the website.
- Posting daily about anything related to your niche.
- Engage with the audience in groups in the same niche.
- Participate in the group’s discussions and helping the members with your knowledge.
NOTE: Promoting your brand in the groups in an irrelevant way is considered spamming and Facebook is not fond of such activity. Even the group admin also won’t bear that. So, here is one tip, if you don’t want your Facebook account to be banned by Facebook, then it would be better if you just focus on building a relationship with Group Members, especially admin. Your followers will grow automatically.
Commenting and replying is the key to getting noticed by the people. Never shy to share your thoughts with the people.
I have seen many examples that people are earning millions of dollars from Instagram. So, if people can earn from Instagram by promoting their brand, you can also promote your brand or website to get traffic from there.
Instagram has more than 1 Billion Active Users at present and 60% of them log in daily. If you are missing this platform, it means you are losing some free traffic daily.
I personally like Pinterest because it has the potential of providing thousands of visitors to your website.
In fact, according to Neil Patel, “Pinterest is the most underrated search engine out there”
Yes, you read it right, it is not just a social media platform. It works as a Search Engine.
What you need to do is —
- Create a Pinterest Business account.
- Create Pins that are related to your website.
- Link the Pins to your website.
- See the traffic coming to your website.
That’s all. It’s that simple.
NOTE: Always remember, “ROME WAS NOT BUILT IN A DAY”. Your consistent effort is required if you want to take advantage of Pinterest.
Adding Twitter on your list will be a smart move because this is another platform with more than 500 Million users where people are quite active. Sharing thoughts, ideas, questions, articles, images, videos, etc are the activities you can also do.
People love to check interesting tweets, that can give some value to them. Tweeting just to bring traffic to your website will not work.
What you can do is —
- Use short, provocative tweets.
- Include an intriguing quote in the tweet from your article.
- People love statistics. Use them in your tweet.
- Retweet the tweet of other people who is in the same industry.
- Share the appealing images and link them to your blog.
- Ask questions to increase engagement.
According to a study by Econsultancy, “LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”
Linking your website to LinkedIn can help you with traffic problems. Likewise Facebook, you can create a Business Page on LinkedIn also and share the posts consistently as you do on other social platforms.
NOTE: There is a posting technique that you also can follow for your posts. The below image can help you with this.
ENABLE SOCIAL SHARING BUTTONS
Never forget to attach the social sharing buttons in the blog section. Whenever a person visits your blog, there are chances that he/she might share that content within his/her further network if that content is really helpful for him/her.
You never know which one of your blogs can go viral. So, never miss this opportunity, and don’t be lazy to add social buttons on your blog.
ADD VIDEO CONTENT
You already know about YouTube, the 2nd Largest Search Engine on this planet. People love visuals and adding a video in your content makes it more powerful.
According to Wyzowl,
- 92% of marketers who use video say that it’s an important part of their marketing strategy.
- 86% of people would like to see more videos from brands in 2020.
If your blog has a Video embedded in it, then your visitors are more likely to stay on your website. Eventually, dwell time will increase, which is a positive sign for your website.
NOTE: For a long-term strategy, I would recommend you add a self-created video. Even you can use other’s videos but for a long-term strategy, not recommended.
There are dual benefits of video content, i.e., you will get traffic from both Google Search and Youtube.
Technology, People’s Taste and Google Algorithms are changing by the time. Consider a situation —
On one hand, there is an informational long-form text content of around 2000 words and on the other hand, a beautifully crafted image including the same information. Which one do you choose?
Of course, the infographics.
People would stop by to your infographics if it is enticing and informative. So, what you need to do is —
- Split your blog content into multiple infographics.
- Use some statistics or any valuable thing in your infographics.
- Share it on all the Social Media platforms and link it to your website.
It’s that simple.
CREATE YOUR SITE MOBILE-FRIENDLY
On March 26th, 2018, Google officially announced that they would be using mobile-first indexing. This means that they are going to be indexing websites based on their mobile version, not their desktop version.
ADD SOME REAL STATISTICS IN YOUR CONTENT
This is one of the best ways to generate traffic on your website. Always try to relate your post with some data and real statistics. People like Facts and Figures but that should be accurate and collected from reliable sources.
NOTE: Whenever you include any stats in your post, always give credit to the source.
UPLOAD PRESENTATION ON SLIDESHARE
Slideshare is an open platform by LinkedIn, take advantage of it as well. Whenever anyone comes across your presentation, he/she may visit your website also.
This method can simply boost your website traffic if done in the right way. There are so many communities out there on social media across different niches. Here, you have the following two options:
- Join multiple communities on all the social platforms and start engaging with people. Participate in discussions, help them, and provide value to them. You need to spend a decent amount of time before introducing your brand in front of them. You have to be active consistently if you want to gain their trust.
- Build your community and encourage people to join you. This might take some or more time but this could be a source of your passive traffic at a point.
NOTE: This method is a bit time taking but can be more profitable for you.
Some bloggers use this technique to increase the visibility of their website or brand. And, this is a short and easy way to get traffic on your website if you can spend money on advertising.
Google Ads and Facebook Ads are the two major platforms to run paid ads. But there is one drawback of this technique, for a long-term strategy it is not suitable. Organic traffic is always better than paid traffic.
OFFERING FREE SERVICE / PRODUCTS
Everyone likes Free Rewards and if it is related to their interest, people will get attracted to it. This method can be quite effective for boosting traffic on your website.
You can offer anything like Free Ebooks, PDF File, Video Tutorial, or any service which is relevant to your niche. And in return, you can ask their Email Id.
What you can do is —
- Create a Sign-up form with the help of Aweber, Getresponse, or Mailchimp.
- Share that form or link on social media platforms along with the offer.
- Or, you can include the signup form in the related post and share it on social media and your website.
In this way, you may collect visitors’ email Id and generate a list.
Email Marketing is the best, secure, and effective way to promote a product, service, brand, or your blog. The reason is, 99% of people check their emails on a daily basis. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
Once you have a list of people, then you have multiple chances of retargeting them and make them visit your website whenever you publish new things on your website.
NOTE: Use tools like Mailchimp or Aweber, and automate the emails. But make sure it should not be more than twice a week. Sending irregular and aggressive emails is considered spamming, which is not good.
Watch some tutorials online if you don’t know how to do email marketing. This is a great way to engage your audience with your content. And if you do it in the right way, they will come back again and again through your emails.
Guest blogging is still a great technique to generate massive traffic on your website. It works as a two-way street, you contribute your post to the publisher and in return, you get the traffic and backlinks.
Yes, backlinks are very important and play a vital role in ranking. It helps in building site Authoritativeness of your website. Whenever people link your website in their blog, it means your article is useful and valuable.
Google notices such activities and ultimately you start seeing the progress of your website ranking. Now, if you know how to start a guest posting, then it’s good but if not, then you should read some articles on this topic.
Content repurpose means editing, modifying, or changing the format of content. Usually, we choose our best performing or evergreen content for repurposing.
Basically, we transform the content (for example, turning a blog post into an infographic or video). In this way, you can publish the same content into different forms and in front of different audiences on various platforms.
It will expand your reach and ultimately your website will get traffic.
NOTE: To identify your best performing content, you can use tools like Google Analytics, Google Search Console, or Youtube Analytics.
GOOGLE QUESTION HUB
This might be a surprise for you or maybe not, but yes Google also helps you to generate traffic to your website. And this is something different.
Google Question Hub is a platform where you can link your articles to the unanswered questions on Google. But you need to make sure that your answer should be relevant to the asked question.
To gets started, follow these steps —
STEP 1. Signup on Google Question Hub.
STEP 2: Choose the category you want to answer on.
STEP 3: You can search for the topic of your choice and click on ADD.
STEP 4: You will get a list of unanswered questions. Just read the question and check which question is related to one of your blogs.
STEP 4: Simply paste the link of your blog post and submit.
It’s that simple.
Like this, you can answer as many questions as you want. And, whenever people will search these questions again, your post will be on top.
REFERRAL TRAFFIC SOURCE
Apart from social media platforms, there are some more great platforms where you can reach more people and share your blog. And, these platforms have great potential to send a decent amount of traffic on your website.
This kind of traffic is called “Referral Traffic”.
According to Neil Patel, “Referral traffic is Google’s method of reporting website traffic from somewhere other than through Google.”
Let’s discuss a few of them.
If you are running a new website and searching for a traffic source, I would recommend you to join Quora immediately.
Quora is so powerful that it can send thousands of monthly traffic to your website. It works as an initial source of traffic and helps to improve ranking.
How to bring traffic to the blog from Quora? Here is the answer:
- Signup in Quora and choose the topics in which you are interested.
- There are various communities in Quora, which is called “Space”, you need to join multiple spaces of your niche.
- Make a habit of answering 10 questions on a daily basis so that you gain visibility and upvotes by other members.
- Choose the questions that are related to your topics only. Answering randomly will not help you to build your brand.
- After some time, you can create your own space and invite contributors and followers to join your space.
NOTE: The only goal of Quora is “Giving Value”. So, you goal also should be giving value to members out there. Spreading links and Spamming around may have your account banned by Quora. Trust me, if you stay regular on Quora with your valuable answers, you will start getting thousands of visitors regularly on your website.
6. Whenever you share your answer on Quora, you may insert a hyperlink but that should be natural and within the context of your post.
You might have heard about this website, it is one of the most popular platforms for the writers. Medium allows people to share their blogs but only quality content. Likewise other platforms, Medium also has some guidelines for posting blogs.
There are millions of readers out there on Medium who read blogs for information. They always search for some useful and unique content, and this is what Medium is doing.
The only motive of Medium is to promote only quality content for their readers.
Medium offers 2 types of membership:
- FREE: You can share your article to increase your credibility or to generate traffic to your website.
- PAID: You will be generating passive income by sharing your blogs which are really great. Unfortunately, paid membership is available only for the following countries
This is a great platform to generate huge traffic to your website. And, if you intend to link that post to your website, then it should look natural within the context of the blog.
Medium has a potential of sending thousands of visitors to your website if you will follow its rules and regulations.
Reddit is a bit strange platform but yet effective one to get more referral traffic. Many marketers generally avoid this platform because it’s a bit time consuming and may take months of time to get results from here.
The biggest drawback of Reddit is that majority of Subreddits (Communities under different niches) don’t allow marketing or promotion.
If you are new there and you try to show your marketing skills, trust me your post will be torn apart in moments and you may get banned permanently from that community.
I’ve been through that phase already :), so please you don’t try it.
So, how can you take advantage of Reddit? Here are some tips for you:
- Join only those communities that are relevant to your interest. After joining, read the community guidelines for post sharing. If you feel that you can handle that, just go for it. Otherwise, try other communities.
- Initially start creating your visibility in the communities by sharing valuable content (link free).
- The more upvotes you get, the more your KARMA will increase. And, the more KARMA you have, the more credibility you gain.
- Make sure your account is 1–2 months old if you want to lead visitors to your site.
- Be regular on Reddit and keep posting super valuable content.
If you can do this regularly, then I can ensure you that you may get a good amount of traffic from Reddit as well.
This is a very friendly platform and can provide you some additional traffic as it doesn’t have any strict guidelines.
If you have blog posts that are in-depth and can provide some value to people, simply join Zest.
Click on COMMUNITY.
Click on CONTRIBUTE CONTENT
and, submit the URL of your post. That’s it.
It may take up to 48 hours to get approval.
Once it is approved, your blog will be added to their feed. People will click on it and will land on your website.
I would highly recommend this website.
I personally like this Hubpages for sharing post because it has two great benefits:
- You will get free referral traffic like Zest.
- You will be paid for your articles.
But there is a condition on Hubpages. You need to submit posts that are really great and unique, and HubPages curator will review those posts.
If they find your posts relevant and valuable, they will give it a Tag of featured. Otherwise, it will not get published.
Like this, if you manage to get 5 featured articles on HubPages, then they will publish your every post afterward. And, you will get passive income from those posts.
It is so simple and helpful. You should join it as soon as possible.
NOTE: New website requires lots of work and some small efforts which will give you great results when the time comes. Do Not lose hope and just be consistent with your efforts. It will take time but you will get results for sure.
That’s all from my end.
I hope this article was helpful to you. If yes, then I would love to see your comments and feedback.
You can suggest me anything related to this post, I will try to modify it further.